Handbook of Media Branding Gabriele Siegert

ISBN: 9783319182353

Published: August 19th 2015

Hardcover

414 pages


Description

Handbook of Media Branding  by  Gabriele Siegert

Handbook of Media Branding by Gabriele Siegert
August 19th 2015 | Hardcover | PDF, EPUB, FB2, DjVu, AUDIO, mp3, ZIP | 414 pages | ISBN: 9783319182353 | 3.38 Mb

This comprehensivehandbookcritically addresses current issues and achievements in the field of media branding. By discussing media branding from different viewpoints, disciplines and research traditions, this book offers fresh perspectives andMoreThis comprehensivehandbookcritically addresses current issues and achievements in the field of media branding. By discussing media branding from different viewpoints, disciplines and research traditions, this book offers fresh perspectives and identifies areas of interest for further research. The authors highlight the peculiarities of this field and reveal links and commonalities with other areas of study within communication science.The chapters address different research areas, such as society-, content-, management-, audience- as well as advertising aspects of media brands.

This handbook thus brings together contributions from different areas making it a valuable resource for researchers and experts from industry interested in media branding.



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